Outdated website → Conversion boost
Cimmermann, following internal organizational changes, sought to redesign their website to better align with new business needs and enhance customer engagement.
Challenge
Challenge
- Organizational changes: Updated internal structure required a fresh online presence.
- Outdated user experience: Existing website did not support evolving customer expectations.
- Goal: Redesign the website to improve usability, increase conversion rates, and enhance customer satisfaction.
Solution
- User Experience: Designed a seamless, intuitive interface focused on smooth navigation and engagement.
- Streamlined workflows: Simplified key user journeys to reduce friction and boost conversions.
- Visual and functional refresh aligning with new organizational goals.
Results
- Conversion rate improvements reflecting better user engagement.
- Enhanced customer satisfaction with the updated, user-friendly website.
- Positioned Cimmermann for scalable growth aligned with internal changes.
UI
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