Cart abandonment → Seamless enrollment
Yoopies (formerly FindABabysitter.com), a rapidly expanding platform for childcare services, struggled with low conversion rates despite a growing user base. Their outdated ecommerce journey led to frequent cart abandonment, and an inconsistent design resulted in numerous user complaints.
Challenge
- Complex checkout: The ecommerce flow was confusing, causing increased cart abandonment.
- Low conversion: Rapid growth did not translate into sales due to usability bottlenecks.
- Poor user experience: Design inconsistencies led to user frustration and complaints.
Solution
- Diagnosed drop-off points in the checkout process and identified critical User Personas.
- Redesigned the ecommerce experience with a user-friendly, responsive interface.
- Streamlined navigation, simplified booking steps, and unified design elements for greater clarity and trust.
Results
- Conversion rate improved after the implementation of modern design and optimized user flows.
- Cart abandonment significantly decreased, reflecting improved ease of purchase.
- Positive user feedback and improved engagement metrics.
- The enhanced experience contributed to FindABabysitter.com’s successful acquisition by Yoopies.
- A concept User Interface based on this redesign was also created for educational purposes in a LEDU course.
UI
UX
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