Clunky navigation → Improved conversion
Happy Planner was experiencing rapid growth while undergoing a rebranding process. The company relied on a complex taxonomy system to manage numerous promotions, creating challenges for platform management and user experience.
Challenge
- Platform migration: Needed to smoothly migrate to Shopify during the rebranding.
- Complex taxonomy: Managing a convoluted category system hindered scalability and site management.
- Promotions overload: Numerous promotions required better organization and display for improved usability.
Solution
- Information Architecture: Streamlined taxonomy and restructured navigation to reduce complexity.
- User Experience: Designed a responsive Shopify UX that improved site management and enhanced customer journey.
- Promotions Management: Found a new, organized home for promotions to improve visibility and engagement.
- Complex taxonomy: Managing a convoluted category system hindered scalability and site management.
- Promotions overload: Numerous promotions required better organization and display for improved usability.
Solution
- Information Architecture: Streamlined taxonomy and restructured navigation to reduce complexity.
- User Experience: Designed a responsive Shopify UX that improved site management and enhanced customer journey.
- Promotions Management: Found a new, organized home for promotions to improve visibility and engagement.
Results
- Improved conversion rates thanks to a more intuitive and streamlined online shopping experience.
- Enhanced site scalability and eCommerce management, supporting Happy Planner’s rapid growth.
- Created a user-friendly environment that aligned with the company’s rebranding efforts.
- Enhanced site scalability and eCommerce management, supporting Happy Planner’s rapid growth.
- Created a user-friendly environment that aligned with the company’s rebranding efforts.
UI
Credits: UI design by Guidance
UX
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