SaaS jargon → Simplified user experience
truFable, a SaaS startup, needed a front-end website that could effectively communicate complex, industry-specific terminology while clarifying the relationships between various systems and processes.
Challenge
- Specialized language: Unique jargon required careful translation for clear user understanding.
- Complex system interconnections: Multiple systems and processes needed cohesive representation.
- Goal: Design a front-end website that simplifies complexity and improves user comprehension.
Solution
- Information Architecture: Mapped and defined the connections between different systems and processes.
- User Experience Design: Created a visually appealing, intuitive interface that streamlined navigation and clarified complex relationships.
Results
- Simplified user experience that made complex jargon accessible.
- Improved clarity and navigation, increasing user engagement.
- Positioned truFable for better communication of their SaaS offering to target audiences.
UI
UX
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