Clunky navigation → Improved conversion
Land Rover needed a dedicated online space to showcase the features of the Next Generation Range Rover and allow users to book test drives seamlessly.
Challenge
- Create a focused microsite to highlight the L405 model’s advanced features.
- Design an engaging user interface that captures the premium essence of the Range Rover brand.
- Enable straightforward user journeys for exploring vehicle details and booking test drives.
- Create a focused microsite to highlight the L405 model’s advanced features.
- Design an engaging user interface that captures the premium essence of the Range Rover brand.
- Enable straightforward user journeys for exploring vehicle details and booking test drives.
Solution
- Designed a user experience tailored specifically for the Range Rover L405 microsite.
- Developed an engaging, intuitive interface allowing visitors to discover detailed car features.
- Incorporated streamlined booking functionality to encourage test drive reservations seamlessly.
- Designed a user experience tailored specifically for the Range Rover L405 microsite.
- Developed an engaging, intuitive interface allowing visitors to discover detailed car features.
- Incorporated streamlined booking functionality to encourage test drive reservations seamlessly.
Results
- Increased user engagement through an immersive and brand-consistent digital experience.
- Facilitated easier test drive bookings, improving lead generation and conversion potential.
- Strengthened Land Rover’s digital presence for the Next Generation Range Rover, supporting marketing goals effectively.
- Increased user engagement through an immersive and brand-consistent digital experience.
- Facilitated easier test drive bookings, improving lead generation and conversion potential.
- Strengthened Land Rover’s digital presence for the Next Generation Range Rover, supporting marketing goals effectively.
UI
Credits: UI design by Guidance
UX
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