Broken website → Improved conversion
Mancini’s Sleepworld, a regional retailer with a complex and customizable product range, was undergoing a rebranding while replatforming to Salesforce Commerce Cloud. The existing store finder faced challenges due to complex business logic impacting product delivery methods.
Challenge
- Platform transition: Needed to smoothly migrate to Salesforce Commerce Cloud during rebranding.
- Complex product customization and delivery logistics added operational difficulty.
- Store finder usability: Existing tool was complicated and hindered efficient store location and delivery info access while maintaining location privacy.
Solution
- User Experience: Designed a responsive Salesforce Commerce Cloud eCommerce UX to streamline site usage.
- Store Finder: Simplified its functionality while preserving location privacy, enabling easier access to nearest stores, shipping prices, and stock availability.
- Administration: Resulted in simplified eCommerce management for staff.
Results
- Improved conversion through a more intuitive, responsive design.
- Enhanced user ability to locate stores and understand shipping options.
- Smoother eCommerce administration supporting the company’s growth goals.
UI
Credits: UI design by Guidance
UX
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