Cluttered Navigation → Enhanced Experience
Monsoon, a fast-growing fashion retailer, faced significant challenges as its eCommerce platform struggled to keep up with rapid expansion and an ever-expanding variety of clothing options.
Challenge
- Outdated eCommerce platform lagged behind company growth
- Excessive product variety complicated the ordering process and impeded sales
- Customers faced difficulty navigating and finding products
Solution
- Designed a seamless, responsive user experience to improve conversion rates
- Simplified information infrastructure and reorganized navigation items for better findability and customer satisfaction
- Conceptually redesigned the user interface to support a LEDU UI course
Results
- Enhanced usability led to higher conversion rates and sales
- Streamlined navigation improved product discoverability and shopping satisfaction
- Modern, responsive interface provided a more engaging and efficient online shopping experience
UI
UX
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