Challenge
- Program materials existed only as scattered PDFs, making it difficult for contractors to understand and engage with incentive offerings.
- Each brand communicated incentives independently, creating inconsistent messaging and confusion.
- No centralized digital platform existed for contractors to learn about multi-brand rewards and enrollment.
- Calls to action were unclear, reducing program participation.
- Each brand communicated incentives independently, creating inconsistent messaging and confusion.
- No centralized digital platform existed for contractors to learn about multi-brand rewards and enrollment.
- Calls to action were unclear, reducing program participation.
Solution
- Created a unified landing page at onettc.com/contractor that consolidates all brand incentive programs in one place.
- Transformed dense PDF content into clear, scannable web content organized by brand and program type.
- Designed focused messaging highlighting the key benefit: contractors can earn additional 3% cash rebates when purchasing from multiple TTC brands.
- Built prominent enrollment calls to action and dealer locator functionality for easy next steps.
- Transformed dense PDF content into clear, scannable web content organized by brand and program type.
- Designed focused messaging highlighting the key benefit: contractors can earn additional 3% cash rebates when purchasing from multiple TTC brands.
- Built prominent enrollment calls to action and dealer locator functionality for easy next steps.
Results
- Delivered a single, cohesive digital destination that replaced fragmented PDF materials across eight brands.
- Simplified the contractor experience with clear program explanations, eligibility requirements, and reward structures.
- Enabled easier program enrollment and dealer discovery, supporting stronger contractor engagement.
- Provided The Toro Company with a scalable platform for communicating future incentive programs.
- Simplified the contractor experience with clear program explanations, eligibility requirements, and reward structures.
- Enabled easier program enrollment and dealer discovery, supporting stronger contractor engagement.
- Provided The Toro Company with a scalable platform for communicating future incentive programs.
UX
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