Bump 2 Baby / My 1st Year Landing Page Design

Bump 2 Baby / My 1st Year Landing Page Design (2011)

Bump 2 Baby and My 1st Year are photography packages offered by The Click Group, a UK-based portrait photography company based in Watford, Hertfordshire. In conjunction with SWPP (Society of Wedding & Portrait Photographers), they offered time-limited prenatal and baby photography deals. Prenatal data was sourced by Bounty, the UK's largest family database. They needed a landing page to capture leads from expecting parents.

Challenge

• Lead capture: Needed a dedicated landing page to convert expecting parents into booked photography sessions.

• Time-sensitive offer: The promotional deal required urgency-driven design to drive immediate form submissions.

• Data collection: Required capturing name, address, phone, email, due date, and preferred call time for sales follow-up.

Solution

• Designed a warm, inviting landing page featuring a collage of professional baby and family photography to showcase the product quality.

• Created a prominent lead capture form with offer selector dropdown, contact details, due date field, and preferred call time (morning, afternoon, evening).

• Applied a soft blue colour palette with bold pink and blue branding for Bump 2 Baby and My 1st Year logos to appeal to the target audience.

• Positioned urgency-driven headline ("Choose and secure this unbeatable and time limited offer... today!") above the form to drive conversions.

Results

• Delivered a focused landing page that streamlined lead capture for The Click Group's prenatal photography offers.

• Provided a clear, low-friction form experience designed to maximise conversion from expecting parents.

• Supported sales follow-up with structured data collection including due dates and contact preferences.