DAX Launch Cryptocurrency Exchange SaaS Platform UX Design

DAX Launch Cryptocurrency Exchange SaaS Platform UX Design

DAX Launch is a SaaS platform enabling entrepreneurs to launch their own cryptocurrency exchanges — essentially "Shopify for crypto exchanges." It provides an admin dashboard for exchange owners to manage assets, customers, fees, and billing, while traders interact through a separate exchange interface. The platform operates on DAX Connect, a network connecting all launched exchanges for shared liquidity.

Challenge

• Two-sided platform requiring distinct UX for exchange owner admin and trader-facing interfaces.

• Diverse user base ranging from serial exchange entrepreneurs to brokers transitioning to crypto to first-time exchange owners.

• Needed to feel as simple as Shopify while handling cryptocurrency complexity.

Solution

• Created three detailed personas (Benjamin, Phil, Sarah) with scenario-based user journeys mapping discovery through ongoing management.

• Designed system architecture diagrams for the DAX Connect cross-exchange network model.

• Mapped complete sitemap and information architecture with user stories for each section.

• Produced hand-drawn sketches and detailed wireframes for the admin dashboard (Dashboard, Assets, Customers, Fees, Billing, Settings) and trader exchange interface (Funds, History).

Results

• Delivered a complete UX package from research through production-ready wireframes for both platform sides.

• Created a research-driven foundation with personas and journey maps validating the product across three user segments.

• Simplified a complex fintech product into an intuitive SaaS experience accessible to non-technical users.