Barnaby Nagy Research Personal Brand

Barnaby Nagy Independent Research Journalist Personal Brand (Ongoing)

Barnaby Nagy is the founder and CEO of Parcero, and independently operates as a open source investigative journalist. The personal brand spans a website, music releases with original album art across streaming platforms (Spotify, Apple Music, YouTube, etc.), and a custom merchandise line of t-shirts featuring quotes from videos and track titles, available on Spreadshirt, TeeRepublic, and other print-on-demand platforms.

Challenge

• Needed a professional digital home for the open source investigative journalism work, separate from Parcero's agency brand.

• Music releases required distinctive album art designed for streaming platform specifications.

• Quotes and track titles had commercial merchandise potential that needed translating into wearable designs.

Solution

• Built a personal website on Ghost CMS for publishing open source investigative journalism content with a clean, content-first reading experience.

• Designed original album art for music releases distributed across Spotify, Apple Music, YouTube, and other streaming platforms — each cover tailored to platform thumbnail and full-size display requirements.

• Created custom t-shirt designs based on quotes from videos and track titles, prepared for print-on-demand production and listed on Spreadshirt, TeeRepublic, and similar marketplaces.

Results

• Established a cohesive personal brand presence across web, streaming platforms, and merchandise.

• Delivered a library of album art and merchandise designs that extend the open source investigative journalism brand into new formats.

• Demonstrated Parcero's capability in album art design, custom merchandise/apparel design, and Ghost CMS development.