Budget Responsive eCommerce UX/UI Design

Cumbersome multipage journey → One-page rental process

​​​​​​​Budget, a leading car rental company, faced challenges with an outdated, multi-page rental process that led to high customer drop-off rates. Their insurance and accessories options were often confusing, resulting in missed revenue opportunities.

Challenge

- Multi-step rental process was cumbersome and caused high exit rates.

- Complex insurance and accessories offerings hindered user decision-making.

- Needed to modernize and simplify the car rental experience to boost conversions and sales.

Solution

- Designed a streamlined, one-page user experience for the car rental process.

- Introduced bundle deals tailored to target user segments, simplifying insurance and accessory selections.

- Redesigned the user interface conceptually to support the creation of an LEDU online course.

Results

- Enhanced usability reduced exit rates and improved conversion.

- Simplified offerings led to increased insurance and accessories sales.

- Modern interface contributed to a more engaging, efficient rental experience.