CTS Retail / NitroSell eCommerce Email Campaign Design

CTS Retail / NitroSell eCommerce Email Campaign Design (2011)

CTS Retail is a UK-based retail software company in Swindon, Wiltshire. NitroSell is their integrated eCommerce platform connecting to Microsoft RMS or POS 2009, enabling retailers to launch online shops synced with in-store inventory. They needed an email campaign promoting a limited-time NitroSell offer — half-price licensing or six months free services.

Challenge

• Campaign needed to drive action within an 8-week promotional window with two distinct offer options.

• Many independent retailers were unfamiliar with eCommerce benefits and needed persuading.

• Complex product messaging required clear communication without overwhelming non-technical retailers.

Solution

• Designed a visually engaging HTML email co-branded with NitroSell and CTS Retail.

• Created a "Did you know?" section with compelling retail statistics on eCommerce impact.

• Presented both offer options with prominent pricing hierarchy and clear promotional banner.

• Laid out NitroSell's capability set in a scannable format with a direct phone CTA for demonstrations.

Results

• Effectively communicated the NitroSell proposition to CTS Retail's independent retailer base.

• Combined educational content with promotional urgency to drive engagement.

• Supported CTS Retail's goal of expanding retailers into online sales.