EE Ecommerce UX Design

Challenge

The EE/Orange/T-Mobile merger required a suitable destination for compelling discovery content on products and services across all three brands, with clear signposting into the appropriate purchase journeys and a coherent strategy for legacy services.

Solution

Designed a "3-in-1" User Experience in alignment with the updated brand guidelines, resulting in a seamless experience across all three brands. Additionally, reorganized the Information Architecture and prioritized the inclusion of legacy brand information into the new brand.