EPOS Partners Email Campaign Design

EPOS Partners Email Campaign Design

EPOS Partners is a UK-based POS hardware distributor based in Swindon, Wiltshire. They had secured a new partnership as UK distributor for FEC, a global POS manufacturer whose hardware powers brands like Odeon Cinemas, Burger King, KFC, and The Post Office. They needed an email campaign to announce the deal and drive product awareness.

Challenge

• Needed to communicate the new FEC UK distribution partnership to their retailer customer base.

• Email had to introduce multiple FEC products with specifications and pricing while building credibility.

Solution

• Designed a one-off HTML email campaign aligned with EPOS Partners' brand identity.

• Structured the email around recognisable brand names to establish credibility and relevance.

• Created product showcase sections for FEC MegaPOS and RichPOS terminals with imagery, specs, and pricing.

• Incorporated a testimonial from FEC UK's Sales Director to validate the partnership.

Results

• Effectively announced the FEC UK partnership to EPOS Partners' retailer customer base.

• Showcased products with clear pricing and specifications to drive enquiries.

• Reinforced credibility through brand associations and a direct client testimonial.