Broken website → Improved conversion

Mancini’s Sleepworld, a regional retailer with a complex and customizable product range, was undergoing a rebranding while replatforming to Salesforce Commerce Cloud. The existing store finder faced challenges due to complex business logic impacting product delivery methods.

Challenge

- Platform transition: Needed to smoothly migrate to Salesforce Commerce Cloud during rebranding.

- Complex product customization and delivery logistics added operational difficulty.

- Store finder usability: Existing tool was complicated and hindered efficient store location and delivery info access while maintaining location privacy.

Solution

- User Experience: Designed a responsive Salesforce Commerce Cloud eCommerce UX to streamline site usage.

- Store Finder: Simplified its functionality while preserving location privacy, enabling easier access to nearest stores, shipping prices, and stock availability.

- Administration: Resulted in simplified eCommerce management for staff.

Results

- Improved conversion through a more intuitive, responsive design.

- Enhanced user ability to locate stores and understand shipping options.

- Smoother eCommerce administration supporting the company’s growth goals.