Budget Responsive eCommerce UX/UI Design

Challenge Budget, challenged by an outdated and multi-page rental process that was experiencing high exit rates, aimed to transform the car rental experience into a simplified and modern solution. Additionally, their insurance options and accessories offerings were sometimes confusing to users, resulting in missed sales opportunities. Solution Designed a one-page User Experience to enhance the usability of their car rental process. By introducing bundle deals for target user groups, insurance and accessories offerings were simplified. Furthermore, the User Interface was conceptually redesigned for the creation of an LEDU online course.

Cumbersome multipage journey → One-page rental process

Budget, a leading car rental company, faced challenges with an outdated, multi-page rental process that led to high customer drop-off rates. Their insurance and accessories options were often confusing, resulting in missed revenue opportunities.

Challenge

- Multi-step rental process was cumbersome and caused high exit rates.

- Complex insurance and accessories offerings hindered user decision-making.

- Needed to modernize and simplify the car rental experience to boost conversions and sales.

Solution

- Designed a streamlined, one-page user experience for the car rental process.

- Introduced bundle deals tailored to target user segments, simplifying insurance and accessory selections.

- Redesigned the user interface conceptually to support the creation of an LEDU online course.

Results

- Enhanced usability reduced exit rates and improved conversion.

- Simplified offerings led to increased insurance and accessories sales.

- Modern interface contributed to a more engaging, efficient rental experience.